Oakland Air Control has revealed its new branding, website and logo at the start of its thirtieth year in business.
Oakland Air Control was formed in 1986 as a specialist heating, ventilation and air conditioning (HVAC) business servicing clients in the county of Worcestershire, UK. Over the past 30 years the business has grown steadily and during this time it has extended significantly its service offering in maintenance and compliance as well as broadening its geographical reach to an impressive list of over 300 clients UK-wide.
David Rawlings, who recently succeeded Oakland’s founder Steven Newell as the company’s Managing Director said "we wanted to kick off 2016 with a bang. Our previous branding had served us well but with our new plan for growth we felt it was an appropriate moment to establish a new look for the future."
Key to the new rebranding is a new logo. This was designed by the creative and branding specialist HTDL. Their MD, Andy Thornley, suggested revisiting the branding as part of a new website design process.
The brief was to think afresh but to be true to Oakland’s technical credentials. The idea of the compressor scroll theme came from early conceptual designs based around the O in Oakland.
The business will be taking on more people and looking to extend its customer base significantly in 2016. As Dave Rawlings concluded
Our success in the past has been because we really care about the things our customers sometimes take for granted. We do this by putting quality of service, engineering and professionalism at the heart of what we do. I believe the new branding captures these.